Discover How iPlayerHD Is Benefiting Real Estate Professionals
iPlayerHD’s first customer in April of 2008 was Jock Hewitt, a real estate agent and photographer from Christ’s Church, New Zealand. Jock has since passed on and we miss him but his legacy was the forerunner of a niche that has served iPlayerHD well for many years.
Today’s post comes courtesy of Corey Tyner…more about Corey below.
To be a successful real estate agent, you have to be able to market yourself and your properties effectively. While high-quality pictures and social media posts used to be enough, in today’s competitive market, you have to do more. The newest trend in real estate is video. However, video hosting rules and MLS compliance make the process complicated.
Is video worth the hassle? What’s the best way to get started? Let’s talk about all of it, including how iPlayerHD is benefiting real estate professionals everywhere.
Why Video Is the Best Medium for Real Estate
A whopping 84% of people have made a purchase after watching a video. There are troves of statistics that show people respond better to video than they do to still images or other marketing mediums. Traditionally, you’re limited to twenty-five photos of a home to win over a potential buyer. That’s it. While sometimes that’s enough, video allows immersive walk-throughs allowing you to show all the features a home has to offer.
You can use videos for more than just walk-throughs, too. Videos are great for presenting testimonials, neighborhood walkthroughs, providing educational content, and helping potential clients learn more about you. Thanks to phones and easy-to-use software solutions, it’s easier than ever to take videos, and edit them into compelling marketing materials.
The problem now is that you can’t just upload a video onto the internet. It has to be hosted somewhere. While there are sites like YouTube and Vimeo, they present limitations and don’t abide by MLS compliance standards. iPlayerHD provides a hosting platform for you to upload all your real estate videos and easily share them on your website.
What iPlayerHD Brings to the Table
Like we mentioned above, there are some problems with YouTube and Vimeo. YouTube is very limited in its options, and it doesn’t exactly scream professional. Additionally, you can’t brand your content or stop advertising and suggested videos. YouTube also assumes ownership of your user data.
Vimeo, on the other hand, forbids walkthrough videos, unless your account is PRO and private, and a private video isn’t going to do you much good. iPlayerHD is professional and allows you to create branded videos without advertising. Also, your content stays in your hands. There’s no digging through your data or your viewers to make money off of you or your content. Plus, iPlayerHD is and always will be MLS compliant.
Also, the full range of features make other video hosts pale in comparison. There’s the ability to enable or disable auto-start. You have an unlimited video length, as well as several other customization options.
Most notably, for real estate professionals, is iPlayerHD’s emphasis on marketing and call-to-actions. There’s video SEO, which for those of you that don’t know, SEO is search engine optimization, and this feature allows you to optimize your videos to make it easier for search engines like Google to find it.
Additionally, there’s the call-to-action feature. At the end of every video, you can insert a call-to-action or CTA. This means that your videos don’t have to just end with viewers wondering how to take the next step. No, you can lay out what you want your potential clients to do next with text and buttons. Plus, it’s easy for you or your clients to share the videos.
All the videos can be HD, and you can easily select the thumbnail image you want to use for the video, too. You can also password protect, or domain restrict your videos. Plus, iPlayerHD has unrivaled support, and you only pay for how many views you have. So, you aren’t paying a premium for premium features unless you have more than 10,000 views a month. Pretty cool, right?
Video Is the Future for Real Estate, and iPlayerHD is the Medium
There’s no arguing that using videos for your real estate business is advantageous. Most options on the market just aren’t up to snuff. Most video hosts on the market lack necessary features and don’t have you, the real estate agent, in mind.
Now, you can get premium video hosting features from a video host that understands your unique challenges. Whether you’re looking to post listing videos or training videos teaching your clients how to prep their homes for the market, iPlayerHD is the platform to get you started on the video train.
Even if you’re already using another hosting platform, you should still give iPlayerHD a try, because it’s free to get started, and you have nothing to lose and tons to gain.
Corey Tyner is a writer and business owner who helps sell your house fast. He is the founder of Arizona Land Buyers and Austin Fast Sell. As one of the top real estate investors in Arizona with over a decade of experience, his work has been featured on Bigger Pockets, Real Estate Agent Magazine, and several other mainstream real estate investor publications.